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Portfolio

Ashley Larsen – Visual Designer

At Summer Design Company, I believe in making small businesses better, more profitable, and more enjoyable! I’m here to help you create beautiful modern designs to bring your brand vision to life! My field of interest is Visual Design and my personal career goals have been to own my own business selling graphics and branding services for small businesses.

In Graphic Design, an instrumental technology is Adobe Suite software programs such as Illustrator, Photoshop, and InDesign. Adobe Illustrator is a vector graphics software program that is used to create digital graphics for a variety of media. Adobe Photoshop is a digital editing software program used to edit and manipulate images, allowing for the enhancement of images for better clarity and content. With these programs, designers can create graphics that can be used on websites and other web applications to enhance their content and provide visually stimulating spaces that users will enjoy. 

1. Summer Design Co. Social Media Graphic – 2021
This colorful graphic was created to be used in various social media platforms, such as a Facebook Business Page or website header image, to communicate the company’s services while showcasing its style in a way that connects with the targeted audience. I designed this graphic for my company, Summer Design Co., using my brand’s colors, fonts, and main image displayed on my website’s Home Page, in order to create cohesive branding while communicating my graphic and web design services. I used Adobe Photoshop, Illustrator, and Canva to create this graphic. Designing eye-catching graphics that are consistent across multiple social media channels are an important step in creating a cohesive brand.
2-3. Thailand Travel Guide Graphics – 2020
These graphic were created to be used in various social media platforms, such as a Facebook Business Page or website header images, as well as printed magazine ads, to promote the sale of Thailand Travel Guides. Colorful images were used to catch the readers/viewers attention while showcasing the company’s style in a way that connects with the target audience. I designed these graphics to be clean and simple, using modern fonts and a simple color palette, in order to compliment the colorful images that were used. I used Adobe Photoshop, Illustrator, and Canva to create these graphics. Designing eye-catching graphics that are consistent across multiple social media channels are an important step in creating a cohesive brand.
4-6. USO Creative Connecting Graphics – 2020
During the beginning of the COVID-19 pandemic, businesses were forced to close and transition their services to virtual platforms. In order to continue reaching their targeted audience, the USO created a virtual tutorial series called “Creative Connecting”, where they shared various tutorials throughout the week on their social media channels. These graphic were created to be used to promote these tutorials across their social media platforms, websites, newsletters, and in the videos themselves. Colorful, flat-lay images were used to catch the viewers attention while showcasing the organization’s style in a way that connects with the target audience. I used Canva to create these graphics. These graphics were not only used for our local USO Center here in Germany, but were shared among all USO Centers worldwide.
7. USO Volunteer Appreciation Graphic – 2019
Every year for National Volunteer Appreciation Week, the USO honors their volunteers by sharing thank you message from the community, gifts, awards, and typically a banquet at the end of the week. This infographic was created to be used to share the amazing impact these volunteers have had on the community in year 2019 across their social media platforms. The theme of the week was “You make a world of difference”, so I chose a colorful, graphic world map and designed the infographic around that. In order to keep the design clean and modern, simple fonts were used, as well as utilizing color-blocking for the different areas pf information. I used Adobe Illustrator, and Canva to create this graphic.
8-9. USO Adventure Challenge Graphics – 2019
Every Summer, the USO organizes an annual Adventure Challenge (similar to an Amazing Race event) for families in the community. These graphics were created to be used to promote the event across their social media platforms and website, as well as printed flyers, and to be printed on T-Shirts that were purchased for participants. In order to keep the design clean and simple, I used black and white images, modern fonts, and added a military touch with block lettering and an army green color to appeal to our military community. I used Adobe Illustrator, Photoshop, and Canva to create these graphics. Designing graphics that are consistent across multiple social media channels and for the event itself were an important step in creating this cohesive branding.
10. USO Music Mondays Graphic – 2019
Throughout the year, in partnership with a local German music company, the USO gives away free concert tickets to members of our local military community. This graphic was created to be used to promote the giveaway across their social media platforms and website, as well as printed flyers. In order to appeal to a wide audience, I used a colorful music graphic with a clean, modern font. I used Adobe Illustrator and Canva to create this graphic. Designing graphics that are consistent across multiple social media channels and for the event itself were an important step in creating this cohesive branding. As a result of the USO’s marketing efforts, thousands of tickets were given away to our service members living overseas.
11-12. USO Instagram Graphics – 2020
During the beginning of the COVID-19 pandemic, businesses were forced to close and transition their services to virtual platforms. In order to continue reaching their targeted audience, the USO created various digital media to be shared throughout the week on their social media channels. These graphic were created to be used on Instagram to appeal to their target audience and increase followers. Colorful, European travel images with meaningful quotes were used to catch the viewers attention while showcasing the organization’s style in a way that connects with the target audience. I used Canva to create these graphics.These graphics were not only used for our local USO Center here in Germany, but were shared among USO Centers located in Europe.
13. USO Language Learners Graphic – 2021
Each week, the USO offers language classes to members of our local military community who are stationed overseas in Stuttgart, Germany. This graphic was created to be used to promote the class across their social media platforms and website, as well as printed flyers. In order to appeal to a wide audience, I used a colorful travel graphic with a clean, modern font. As a result of the USO’s marketing efforts, hundreds of participants in our military community are registered to attend this class, and the class is now being scaled to be offered at other USO locations throughout Europe. I used Adobe Illustrator and Canva to create this graphic.
14. USO MilSpouse Painting Workshop Graphic – 2020
Military Spouses are the backbone of our military community, and each month, the USO offers an assortment of crafting classes to the military spouses in our community who are stationed overseas in Stuttgart, Germany. This graphic was created to be used to promote a Painting Workshop offered to our Military Spouses across their social media platforms and website, as well as printed flyers. In order to appeal to a wide audience, I used a colorful, flat-lay graphic with a clean, modern font. As a result of the USO’s marketing efforts, hundreds of participants in our military community are registered to attend this class, and the class is now being scaled to be offered at other USO locations throughout Europe. This particular class was done in partnership with our friends in Rota, Spain, who used this graphic to share with their community as well. I used Adobe Illustrator and Canva to create this graphic.
15-16. 2021 Planner – 2021
These graphic were created to be used in various social media platforms, such as a Facebook Business Page, as well as a website and an Etsy Shop, to promote the sale of a 2021 Planner. Colorful images were used to catch the readers/viewers attention while showcasing the company’s style in a way that connects with the target audience. I designed these graphics to be clean and simple, using modern fonts and a feminine color palette in order to appeal to the company’s target audience. I used Adobe InDesign, Photoshop, and Illustrator to create these graphics. Designing eye-catching graphics that are consistent across multiple social media channels are an important step in creating a cohesive brand.